Social media has changed how we engage with information on the internet and has an enormous influence on individuals and businesses. Whilst it’s a common practice to leverage social media to create successful B2C marketing campaigns, social media plays a big role within interactions between B2B companies.
B2B marketing is the practice of selling services or products to other organizations. Depending on the size of the company B2B brands can sometimes have relatively small budget, meaning it’s not always feasible to justify investing in social media management. Nonetheless, social media plays an integral part of B2B marketing, enabling marketers to drive prospective leads to their websites.
Read on to find out how social media marketing influences B2B companies to thrive in this fast-paced market.
1. Brand Awareness and Visibility:
Social media plays a significant role in building your brand image. A negative brand image can
interfere with the company’s prospects, and marketers should strive to brand their social media
profiles deftly to cater to the company’s brand value. When it comes to branding your social
media accounts, how you engage with the content greatly determines your brand value.
This means your social media accounts are responsible for building your company’s voice. From the launching of
new products to lead generation, social media is instrumental in building impeccable brand
value in the marketplace.
2. Link-Building and SEO:
Search engines like Google and Bing make use of social signals in search results, whereby links
embedded in your B2B profiles influence your website’s rankings in a big way whilst bolstering your
targeted traffic. Since social media profiles rank in search engines, your social media accounts
can pop up on Google or Bing in front of prospective leads, which can then prompt your social media handles
to out-rank your company website.
3. Lead Generation:
Social media provides marketers with a fantastic way to develop a lasting connection with their peers
and potential leads. Surveys have revealed that the majority of B2B buyers rely solely on social media to make
suitable purchase decisions. Besides LinkedIn, which has a solid network when it comes to B2B connections,
consumers also turn to Facebook and Instagram for lead generation methods.
4. Employee Engagement:
A company’s employees are its greatest asset. Without a great workforce a company will struggle to get to the level it desires to be at.Whether it’s trade fairs, client meetings, or other corporate events, how they conduct themselves speaks volumes about your company. When you integrate your employees into your social media marketing this then gives them a platform where they can discuss and and all of their thoughts on the B2B business operations.
5. Higher Conversion Rates:
By using the humanization effect, a company can expect to see an increase in their conversion rates when they use social media for their marketing. Just by developing a customer base that connects with your business on a more relatable level, can multiply your conversion rate in a huge way.
To sum up, as you proceed with your social media integration, it is essential to remember that it takes a lot
more than branding your social media profiles for B2B. For your company to truly succeed you need to take into consideration other
factors such as customer service, marketing research, and product development. All these things go a long way in generating a true brand voice and shows the true value of your brand.